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PepsiCo
Tropicana, France
Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.
- Action
Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice. - Material Coolio renting + Freshboard Traditional
- Timing 2017
- Locations Supermarkets in France
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''
Schweppes MonsterSchweppes Senior Marketeer, Australia