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Danone

Chris Blake, Head of Store Category Management, Netherlands


"Product accessibility is a key challenge, which is why we opted for the Coolio Concept to create extra awareness & stimulate trial and impulse of Danone The Greek."

  • Action: Danone The Greek
  • Material: Coolio & Freshboards with LED, with additional 'ellips' displays
  • Timing: 2016
  • Locations: Supermarkets in The Netherlands
  • Objectives: Create awareness and add extra exposure to promote the Danone 'The Greek'
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''By using a combination of Coolio with a roll banner we achieved results that lifted sales up 18 times.''
FrieslandCampinaJohan Elsinga, The Netherlands
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