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FloorplanWe created a Coolio floor plan to visualize the possibilities and advantages of the Coolio & Freshboard concept. It is an effective cross merchandising planning tool and helps brands & retailers to maximize profits on a store-by-store basis.
The key to increased sales is through proper merchandising. This floor plan is therefore a great merchandising tool for implementing short-term promotional campaigns to reach quickly and efficiently the target audience. It facilitates the integration of chilled short promotional campaigns on the shop floor, all in order to optimize product placement and (proven) sales uplift.
Benefits of in-store Freshboard placement
- Optimizing space
- Offering a more visual appeal
- Facilitating product replenishment
- Improving of product positioning
- Reinforcing Brand awareness
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''Schweppes MonsterSchweppes Senior Marketeer, Australia