Innovative revolution in refrigerated product promotion.
For many years the lions share of prime promotional space has been allocated to non-refrigerated grocery products. Recent evolutionary developments in the category of refrigerated products made the demand for a new promotional in-store tool necessary.
Thanks to COOLIO™ there now is a way to launch and promote refrigerated products out of the limited confines of the fixed permanent coolers of the grocery stores.
After its launch in 2005 COOLIO™ had a consistent growth. Already represented in more than 17 countries throughout Europe COOLIO™ is now ready to conquer the world.
Because the objective of in-store communication is to reach the shopping consumer with the right message at the right place, COOLIO™ is the ideal tool for refrigerated promotion.
The combination of a permanent cooler unit with a re-brandable, temporary cardboard upper-part called FRESHBOARD™ is unique in its kind. The highly engineered and patented system with a 12 weeks shelf life can be easily refreshed for the next promotion.
High resolution graphics will be printed on the FRESHBOARD™ to attract extra attention in-store. No longer your products will be hidden in a permanent cooler only to be viewed by the consumer when he is directly above your product.
Cross merchandising opportunities abound as the Plug&Play COOLIO™ is totally portable.
The small footprint allows you to put the COOLIO™ at every location in-store.
The final outcome for you, brand-marketer or retailer, is the realization of added value which will result in greater turnover, higher margin and more brand awareness.
What are the key-success factors for you as a FMCG-company :
- Finally a possibility for temporary in-store promotions for chilled products
- Easy handling and logistics, no special transport because of low weight COOLIO™
- Plug and play cooler, no 24H waiting time before cooler is operational
- Installation time of FRESHBOARD™ takes only 5-10 minutes
- Secondary placement opportunities for your products
- Great branding possibilities with high impact (building your brand in-store)
- Creates fun & attraction on the shop-floor for consumer and retailer
- COOLIO™ has a strong casing so no damage after use or transport (life cycle 3-5 years)
Thanks to COOLIO™ there now is a way to launch and promote refrigerated products out of the limited confines of the fixed permanent coolers of the grocery stores.
After its launch in 2005 COOLIO™ had a consistent growth. Already represented in more than 17 countries throughout Europe COOLIO™ is now ready to conquer the world.
Because the objective of in-store communication is to reach the shopping consumer with the right message at the right place, COOLIO™ is the ideal tool for refrigerated promotion.
The combination of a permanent cooler unit with a re-brandable, temporary cardboard upper-part called FRESHBOARD™ is unique in its kind. The highly engineered and patented system with a 12 weeks shelf life can be easily refreshed for the next promotion.
High resolution graphics will be printed on the FRESHBOARD™ to attract extra attention in-store. No longer your products will be hidden in a permanent cooler only to be viewed by the consumer when he is directly above your product.
Cross merchandising opportunities abound as the Plug&Play COOLIO™ is totally portable.
The small footprint allows you to put the COOLIO™ at every location in-store.
The final outcome for you, brand-marketer or retailer, is the realization of added value which will result in greater turnover, higher margin and more brand awareness.
What are the key-success factors for you as a FMCG-company :
- Finally a possibility for temporary in-store promotions for chilled products
- Easy handling and logistics, no special transport because of low weight COOLIO™
- Plug and play cooler, no 24H waiting time before cooler is operational
- Installation time of FRESHBOARD™ takes only 5-10 minutes
- Secondary placement opportunities for your products
- Great branding possibilities with high impact (building your brand in-store)
- Creates fun & attraction on the shop-floor for consumer and retailer
- COOLIO™ has a strong casing so no damage after use or transport (life cycle 3-5 years)
Recent research proves that shoppers will NOT notice 90% of all new fresh products launched in supermarkets! Does your product deserve better ?!
If you want to know more, don’t hesitate to ask for a demonstration, just get in touch!