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Schweppes Monster
Schweppes Senior Marketeer, Australia
"Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position."
- Action Promote new range of Monster Flavors and activate campaign second placement
- Material Coolio * Freshboard Check-Out
- Timing 12 weeks
- Locations various P&C Stores in Australia
- Target Exposure in different areas of the retail environment
- Objectives Engage shoppers by exploring new & innovative cooling solutions, major weapon to fight to grow market-share
- Results Sales uplift of up to 50% per store
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''Product accessibility is a key challenge, which is why we opted for the Coolio Concept to create extra awareness & stimulate trial and impulse of Danone The Greek.''
DanoneChris Blake, Head of Store Category Management, Netherlands